The Azalea Fresh Market Story

Atlanta's first municipal grocery store with fresh and local goods.

Azalea Fresh Market is a community driven grocery store located in the heart of downtown Atlanta. We were created through a partnership with the City of Atlanta, Invest Atlanta, IGA, and Savi Provisions to meet a clear need: fresh, healthy, and affordable food for everyone who lives, works, and visits downtown.

We are open every day from 7AM to 10PM, making it easy to stop in before work, after class, or on the way home. Azalea Fresh Market is more than a grocery store. We are a partner in creating a healthier, safer, and stronger downtown Atlanta by supporting local farmers, creating jobs, and building connections across our neighborhood.

AFFORDABLE
& COMPETITIVE

We work with grocery wholesalers, as well as local producers, to deliver competitively priced grocery staples. Pantry and perishable items like fresh produce, bread, milk, and cereal are an area of particular focus for affordability at Azalea, and the store has SNAP and WIC authorization.

HEALTHY, FRESH, & LOCAL

Azalea is partnered with Georgia Grown to bring local produce, meats, and dairy to the store, shortening our supply chain and centering products from local producers. We make delicious prepared foods in-house for on-the-go convenience and healthy choices.

COMMUNITY
CENTERED

A store for Atlanta, by Atlantans. We take our role in community seriously, and are always looking for great local businesses, organizations, and individuals to partner with.

Powered by Savi Provisions

Azalea Fresh Market is powered by Savi Provisions, a trusted Atlanta-based neighborhood market that has been redefining the role of local grocers since 2009. Founded by Paul Nair, Savi Provisions has grown from a single market into a network of community-driven stores, each uniquely tailored to the neighborhoods they serve.

Savi Provisions brings to Azalea Fresh Market a proven operational model built on three pillars:
Strong Local Partnerships
Years of relationships with Georgia farmers, vineyards, distilleries, and distributors mean Azalea can stock the freshest local produce, meats, cheeses, and beverages.

Best-in-Class Training & Tools

Every Azalea Fresh Market team member benefits from Savi’s expertise in store operations, customer service, and vendor management, ensuring a consistent, high-quality experience for shoppers.

Flexible Community-Focused Strategy
Savi’s success has come from adapting to the unique needs of each community. This flexibility allows Azalea to deliver groceries, meals, and services that reflect downtown Atlanta’s diverse and evolving culture.
By combining Azalea Fresh Market’s public-private partnership with Savi’s deep neighborhood expertise, the result is more than just a grocery store. It’s a model for how municipalities and local businesses can work together to expand food access, create jobs, and strengthen communities.

Savi Provisions will continue to support Azalea Fresh Market through sourcing, training, operations, and customer engagement, ensuring the store remains a vibrant, affordable, and sustainable fixture in the heart of Atlanta.